Lev
Lev is a commercial real estate platform that assists borrowers in crafting the right pitch and connecting with suitable lenders for their deals. It also provides lenders with a unified experience to review deals, request documents, and submit quotes.
I was brought in to create a more user-focused experience, establish design principles, and hire/mentor new designers. Additionally, I helped rebrand the company and spearheaded a design thinking culture.
Role
Head of Design
Years
2022 - Current
Company Size
Series B
Company Type
B2B
Pivoting Software-powered CRE Brokerage to a Marketplace Platform
Lev was originally a white glove brokerage, I came in to help turn into a self-service platform for borrowers manage their deals, prepare materials and connect with potential lenders
Rebrand
As we pivoted to a consumer-focused product, we recognized the need for a more modern brand. Along with the executive team, I partnered with an agency to redefine what Lev means. I built a new design system from the ground up.
Before
Explorations
Final
Design System
I partnered with the front end team to help build and maintain a component library based off of tailwind
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