Lev Redesign
Lev is a commercial real estate platform that assists borrowers in crafting the right pitch and connecting with suitable lenders for their deals. I was brought in to create a more user-focused experience, establish design principles, and hire/mentor new designers. Additionally, I helped rebrand the company and spearheaded a design thinking culture.
A Borrower/Lender Marketplace
Lev was originally a tech forward white-glove brokerage. Within weeks of me joining the team, we pivoted into a self-service platform for borrowers to manage their deals, prepare materials, and connect with potential lenders.
Today
2022
Deal Room AI
Another challenge for borrowers is creating a deal room that encompasses their pitch project as well as selling their past to lenders. We created Dealroom AI, which takes a set of documents and creates a polished dealbook in under 10 minutes to help them put their best foot forward.
Since its the release, borrowers use deal room AI 90% vs creating one manually
Rebrand
As we pivoted to a consumer-focused product, we recognized the need for a more modern brand. Along with the executive team, we partnered with an agency to redefine what Lev means. I built a new design system from the ground up.
Before
Explorations
Final
Design System
I partnered with the front-end team to help build and maintain a component library based on Tailwind
