Lev · 2022
Lev Redesign
Lev is a commercial real estate platform that helps borrowers put together the right pitch and find lenders. I came in to make the product actually usable, hired designers, and helped rebrand the company.
A Borrower/Lender Marketplace
Lev was originally a tech forward white-glove brokerage. Within weeks of me joining the team, we pivoted into a self-service platform for borrowers to manage their deals, prepare materials, and connect with potential lenders.
Today
2022
Deal Room AI
Another challenge for borrowers is creating a deal room that encompasses their pitch project as well as selling their past to lenders. We created Dealroom AI, which takes a set of documents and creates a polished dealbook in under 10 minutes to help them put their best foot forward.
Since its the release, borrowers use deal room AI 90% vs creating one manually
Rebrand
As we pivoted to a consumer-focused product, we recognized the need for a more modern brand. Along with the executive team, we partnered with an agency to redefine what Lev means. I built a new design system from the ground up.
Before
Explorations
Final
Design System
I partnered with the front-end team to help build and maintain a component library based on Tailwind
New features as the product matured
As we kept the flywheel going, we shipped deal FAQs, pipeline management that automatically parsed your emails to find deals, and auto-replies to lender questions based on a deal bible. The product got real.
Building the team
By the end, I had hired designers and was mentoring them. I set up a design thinking practice that gave the company a way to approach problems beyond just shipping features.